Sphere of Business
We engage in publishing business centered around publications on the theme of marketing communications that anticipate the trends of the times. Our long-selling publications include the Japanese editions of The 22 Immutable Laws of Marketing (Al Ries and Jack Trout) and the Strategic Brand Management series by leading brand theorist, Professor Kevin Lane Keller. We produce and publish books introducing overseas marketing theories and advertising case studies to Japan, forecasts of domestic consumer trends and essays by renowned creators. Recently we have also branched out into the edutainment field with art publications and educational picture books.