Sphere of Business
Media offering various touchpoints with consumers, build a platform underpinning full-funnel solutions. We provide highly accurate target-setting as well as media planning and buying services to achieve high levels of reach efficiency, maximizing the cost-effectiveness of marketing investment.
- Media planning and buying that integrates online and offline solutions
- Attribution analysis
Maximizes on-target reach with automated budget allocation to optimal advertising media from among TV, radio, newspaper, magazine, transit (hanging posters, above-window cards, stickers, station posters) and digital (banner and video).
Total Reach Simulator
Simulates reach of TV commercials (both spot and program sponsor commercials) and digital video advertising (YouTube True View/Bumper, Facebook, Instagram and Twitter).
Our original private marketplace service utilizes data accumulated by DC Catalyzer, a data management platform operated by our affiliate Data Chemistry, and other data to enable programmatic advertising aimed at various target groups, for example, advertising on catch up services offered by commercial TV channels.
Utilizing our original attribution analysis model to examine spending on each advertising medium and conversion effects, Impact Finder evaluates the impact of marketing approaches (media used) on the results. This enables appropriate budget allocation.