Sphere of Business
CRM(Customer Relationship Management)
Amid changes in the social environment and lifestyles, it is vital to utilize data on individual consumer mindsets and behaviors, harnessing advances in data and technology to sustainably grow our clients’ businesses. To continually cultivate and strengthen links between brands and consumers, we will enhance lifetime value for your customers by delivering personalized experience value to each consumer.
- Profiling of your customers (website visitors)
- Potential customer analysis
Powered by AI, Target Finder automatically analyzes behavioral data to answer the questions “who?,” “what?,” and “how much?”. This clustering tool classifies customers by behavioral tendency and identifies and extracts prospective customers. Target Finder is used for many CRM practices because it enables customer analysis without presumed hypotheses.
By assigning tags developed by Data Chemistry Inc., this analytical service gives clients a picture of attributes, interests and TV viewing habits of their “faceless” website visitors, enabling them to identify fans and target groups.
Site User Profiling
This public data management platform owned by Data Chemistry, links and integrates data including TV viewing logs for approximately two million sets, web media logs and survey results, and also links companies’ first-party data, to achieve deeper understanding of customers and appropriate allocation of advertising to target groups, as well as to verify effects.